As an e-commerce merchant, one of the hardest things to do is to induce a sense of urgency for your prospective customers to take action now. Many buyers will come to your site, consider what you have to offer, and then click away. Maybe they’ll come back, maybe they won’t...

Coupons are a great way for Increasing ecommerce conversion ratio's by creating a sense of urgency for your prospective buyer and provide a measurable way to evaluate the success of your email campaigns.

Deciding Which Type of Coupon To Use

When offering a discount, consider the type of offer that will be appealing to your target market. Some of the available options include;

Flat Dollar Amount

A flat dollar amount is one type of coupon favored by consumers. It’s often useful to require a minimum purchase, such as $5 of a $25 order or $10 off a $50 order.

When creating your coupon campaign, your average order should be considered. A coupon campaign with a minimum purchase substantially greater than your average order generally will not perform as well as a coupon that targets your average order size.

E-commerce merchants with a strong email follow-up program sometimes offer codes such as $10 off a $10 order when their business is based on a substantial number of repeat orders. While not all customers who take you up on your order will convert to repeat buyers, often times, many of them will.

Percentage discount

A percentage discount will allow you to deduct a certain percentage off the entire order. With this option, usually, there is not a minimum order size like there is with the flat dollar amount coupon.

Establish A Sense of Urgency

The expiration date for your coupon code needs to be clearly visible in your marketing message. When there is a deadline, often a person will proceed to checkout rather than waiting.

Track Your Results

Assessing the effectiveness of your coupon campaign is one of the most important things you can do as a marketer. If your ideal prospect is a person who loves a bargain, you may find using coupons an effective technique for increasing your e-commerce ratios.

For more useful e-commerce ideas, please contact us.