A business' marketing tactics must be as versatile as the technology that its customers are using. If you are an ecommerce company, this adaptability is particularly essential. Many such online businesses are discovering the potential of maximizing Google AdWords.
Google has far surpassed the constraints of a simple search engine, ironically making it the most popular search engine of the day. In fact, in June 2011 comScore discovered that Google boasted 1 billion unique, worldwide users a month. If you want to give your business the biggest audience on the planet, then Google is the stage. Plus, as long as you know your company, and of course you do, you are able to compile the data to foster a particularly effective Google campaign.
According to The Ultimate Guide for Google AdWords, there are just a few tips that take Google ads from the ordinary to the extraordinary.
- Define your perfect customer. Don't forget that most consumers who are searching on Google already know the goods or services they desire--they just haven't been able to find it via traditional routes. If you curtail everything about your Google ad to the characteristics of this customer, then you are sure to provide them with the appropriate motivation to spend their money on your goods and services.
- Get into that customer's brain to predict the search words that s/he would use to find you. If you are selling car batteries, you know they could search "automotive batteries," "car batteries," or even "automotive parts." Look for the most obvious choices, but keep in mind that it's perfectly acceptable to have a lengthy keyword list.
- Determine which keyword is most efficient in helping your customers to find you. You want to slice that lengthier list down to just your customers' most popular picks.
- Analytics are key, so you need to know how many successful searches/sales you make off of each keyword. If there is one keyword that really stands out, then it's better to go with that one magic wand.
Maximized marketing techniques match consumers to their dream products. Ecommerce sites that don't utilize the power of Google AdWords is a bit like that gawkily 8th grade boy who never works up the courage to ask Polly Popular to the dance. He's got the shirt, tie, and trousers, but they aren't ever coming out of the closet because he never bothered to make any impression, let alone the right one.
Your ecommerce business doesn't want to take its mother to the dance, so please contact us to help you maximize your Google AdWords today.
