Small business owners or entrepreneurs with an e-commerce website will benefit from the updates that have been made to Google Adwords. One aspect of an e-commerce site is the tracking of your customers when they call after clicking on your Adwords ad. You may also have a mobile app for the iPhone or Android mobile phone that can be used by customers.

Maximizing Google Adwords results can be done with an understanding of the changes that your site is able to use. There is an article on the TechCrunch website that explains how small businesses can track calls coming from their ads.

“With call reporting turned on, Google will replace a business’ phone number with a toll-free Google number. Calls to this number will be automatically forwarded to the business’ local number and Google will start collecting basic analytics data for these calls.”

Their Adwords Express platform for small business provides this option for your ads. This allows your business to track and evaluate the return on investment for ads promoting your e-commerce site. If you are selling an app as an extension of your website, then your conversions can also be measured. Google announced this feature on October 24 for all iOS apps.

“While advertisers have already been able to measure their Android app downloads within AdWords, we’ve now launched the ability to track iOS downloads that were driven by in-app display ad campaigns.”

Your online marketing campaign will need feedback, such as what ads are working and ads that are not providing the best results. Maximizing Google Adwords ROI is the key to success for revenue from the purchase of apps and products being sold on your e-commerce website.

Metrics, such as conversions, that can be measured allow you to make any changes that are necessary if your business is not meeting specific sales goals or targets. If you have any questions about maximizing Google Adwords ROI, then contact us for more information.