Often times, people want to see what they are buying. More so, they need to touch and take it for a spin. However, this is impossible with online products (not unless you major in web-based software). To compensate for this, you need to make your products come live through photographs and graphics as a means of increasing ecommerce conversion ratios.
With the holiday fast approaching, you need to take advantage of high quality images. Make sure that customers can make out exactly what you display on your site. Make sure that the image is clear to depict the real product. Use a default image to show in full size and add clickable thumbnails that produce enlarged images.
Your customers need to feel your products. Using multiple images can help you achieve this. Shoot as many images as you can of the product from different angles. This depicts the product to the customers to give them a personal experience.
Another trick is being contextual. According to Practical Ecommerce, “Adding a contextual live chat may be one of the easiest ways to improve an ecommerce business overall, and it can be simple to implement.” You need to show your products in context to make your customers imagine using them. Through live chats and products demos, you show the simplicity of applying the products.
Try 360° rotating images. Standard two-dimensional images are outdated. With rotational images, your customers will have a better view of the items you have for sale. This has a great impact on their purchase decisions.
To boost your ecommerce conversions, make use of human photos. You can post photos of your executive team on your landing page. With photos of real people on your site, customers feel that they are dealing with real people. The images of people behind the development of a product create a personal impact and attract your customers.
Add taste to your blog posts using images. Blogs without pictures tend to be boring and tasteless. In as much as you have quality content on your site, you have to spice it up with graphics and photos. Keep in mind that images play a key role in enhancing readability and user experience. Images encourage users to read your blogs more and the more they read, the more they generate a relation with you.
To learn more about how images can help you increase ecommerce conversion ratios, please contact us.
